In honor of the 30th anniversary of United States – Uzbekistan diplomatic relations, this year, Wendy’s, American franchise in Uzbekistan, partnered with the U.S. Embassy in Uzbekistan. As part of this collaboration, Wendy’s will be providing hot drinks in limited edition design cups dedicated to this anniversary. Also, the symbols of the 30th anniversary will be placed on other packaging of the brand.
Thus, Wendy’s, together with the U.S. Embassy in Tashkent, shows a close connection between the culture of the two countries in the face of a native American fast-food franchise operating in the Uzbekistan market and uniting the values of both nations.
Shokhrukh Jalilov, CEO of Wendy’s franchise in Uzbekistan, noted: “Wendy’s opens up a piece of American cuisine for residents and guests of Uzbekistan, allows us to know the variety of fast food tastes and for a while feel yourself to be like in one of the corners of the United States of America with its own special vibe.”
“The US Embassy is delighted to partner with U.S.-based Wendy’s in this unique way to celebrate 30 years of our diplomatic relationship,” said U.S. Ambassador Daniel Rosenblum. “Please get your commemorative cups, take a photo with them and mention us on social media #USUZ30.”
The appearance of such brands as Wendy’s in the Uzbekistan market contributes to the economic development of both countries and their cooperation, globalization, and increased quality competition in the QSR market.
The Wendy’s Company was founded in 1969 by Dave Thomas in Columbus, Ohio, USA. Wendy’s currently operates over 7,000 restaurants worldwide. In Uzbekistan, Wendy’s opened its first restaurant in 2019. At the moment, there are two restaurants located at C-1 and the Samarkand Darvoza mall. The company plans to open 20 more restaurants, creating more than 650 jobs by the end of 2030. The franchisee and operator of Wendy’s in Central Asia is the international holding Kusto Group.
